What is lead generation? How can you find new clients online with digital marketing campaigns? In fact, you can increase online sales by creating landing pages that act as converters.

Lead generation: What it is and why it matters

Before we discuss landing pages and lead generation, we should define ‘lead’. The term “lead” refers to a potential client, or a business contact that shows, on various levels, interest in the product/service being offered. Lead generation therefore means attracting the users’ attention and bringing them closer to the products and/or services the brand is promoting, stimulating them to make a purchase or fill in a form. In other words, lead generation “naturally” elicits the user’s interest and urges him or her to act, making them an active part of the purchasing process.

Lead generation

As the years go by and the web continues to evolve, lead generation has become increasingly associated with online digital marketing campaigns and new channels of lead generation: Facebook ADS, e-mail marketing, adv displays and Google AdWords above all. What do these channels have in common? All of them direct traffic to a precise web page, called a landing page. So the importance of a landing page in the online process of acquiring new clients is obvious.

Acquiring clients with landing pages that act as converters

The key to a successful lead generation campaign? The creation of landing pages that convert, whose purpose is to increase sales thanks to the conversion of contacts into leads. Compilation of a form, registration or confirmation of a purchase! These are the three objectives of a lead generation campaign!
To achieve these objectives, a specific lead generation strategy must be devised, and the following rule for creating a successful landing page must be followed:

  • Simple and clever text,
  • Clearly visible “Call to Action” buttons,
  • Contact forms with compulsory fields.

But how can they be created without wasting time and money?

Landing Pages Manager

Those specialized in other sectors or who do not have the skills necessary to create web pages can now use online tools that will allow them to create professional landing pages simply and rapidly. In this respect, a valid example is Landing Pages Manager, an Italian platform that not only facilitates the creation of landing pages, but also boosts online earnings through specifically designed digital marketing campaigns.
Landing Pages Manager is a landing page builder designed for companies that want to support their network of branches, resellers and agents, allowing them to manage digital marketing campaigns autonomously, allocating the budget and creating successful landing pages.

Why should you use Landing Pages Manager?

  • Because it lets you choose a domain,
  • Because it lets you choose from one of a set of pre-set templates,
  • Because the landing pages are optimized for mobile devices,
  • Because it lets you geolocalize campaigns,
  • Because Google Analytics is integrated in the software,
  • Because it lets you monitor data, lead generation and performance.

If you are not completely convinced, contact the team of specialists at Landing Page Manager and ask for your free DEMO!