Willkommen in Deutschland, meine Herren! Welcome to Germany, Gentlemen!
Landing Pages Manager also arrives in the Teutonic land, offering the same prerogatives that made it a revolutionary platform in the world of landing pages and online marketing.
OKI has been the first multinational to exploit the potential of Landing Pages Manager
Also in this case it was the great Japanese multinational OKI to lead the way to Landing Pages Manager, choosing our platform to go hunting for leads in Germany.
OKI manufactures and markets printers, fax machines and MFP machines all over the world. It is thanks to its colossal requirements that the management thought to create a landing page management platform with unique characteristics.
The problems of multinational advertising campaigns
Most of the multinationals report some specific critical issues when it comes to managing complex digital marketing campaigns.
The main problem of these international players lies in the impossibility of managing in an agile and reactive manner an impressive amount of data and operations that inevitably influence, in one way or another, the final result of advertising campaigns.
In fact, doing without Landing Pages Manager, the roads are basically two:
The first.
To reduce as much as possible the difficulties of coordination, adaptation and optimization, it is decided to standardize, cutting out the specific needs of agents and retailers who, while being aware of the needs and requests at the local level, can not exploit except in fortunate and inaccurate the results achieved globally by advertising.
The second.
On the other hand, a choice that wants to geolocalize, using AdWords, and adapting the campaigns in a specific way will have to take into account a series of objective difficulties. Slowdowns and leavened costs will have to be considered, due to the re-adaptation of the campaign according to the different requests of individual actors. An operation that, precisely because of the high expenditure of resources and slowness, could seriously affect the effective return of the campaign.
What is the principle of creation and management offered by Landing Pages Manager?
Landing Pages Manager is a scalable web-based solution, that also allows a multinational company to create geolocated advertising campaigns, while maintaining its corporate identity but at the same time offering considerable freedom of action to those operating directly on the territory.
This is possible because individual agents, resellers or dealers can draw on a single database of templates, branded layouts and optimized images, to create ad hoc landing pages in near real time.
A pyramidal system that can rely on real-time control tools
Landing Pages Manager is a system that allows you to take full advantage of the experience and knowledge of the local market that only agents and resellers own. However, at any time, the central bodies in charge of the company can exercise their full control, keeping under control the instrument panel, which offers real-time statistics of the individual campaigns, in order to measure their performance and decide any changes.
Not just landing page but also DEM: more arrows to your bow to get more leads
To make the offer of the platform even more interesting, we have allowed that, using the same elements of the landing page, it was possible to generate a DEM to send to customers, prospects or other email lists, personalizing the content of Direct Email Marketing.